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A learning opportunity especially for YOU, if you are a coach who is:

  • Hungry for advanced level guidance

  • Plateaued and eager for a breakthrough

  • Needing fresh perspectives

  • Seeking new transformational tools

  • Preparing for PCC or MCC exams

Give yourself this gift of Essence of Mastery Summit!


Receive recordings of each presentation. Take these recordings with you and listen to them while driving, traveling, running, or exercising.


Block out an afternoon for listening to several presentations, listen to one module at a time over time, or listen to any to your favorites over & over.


Each time-saving webinar stands alone, rich with valuable content, new perspectives, and exercises for furthering your personal transformation and coaching skill development to higher levels of mastery.

The Essence of Mastery Summit includes:

Dates: April 17-20, 24-27, 2018, 12-1:30 EST

Eight, 1.5 hour live webinars

Eight MP3 recordings (1.5 hours each)


ALL instantly downloadable to your desktop, laptop, tablet, or mobile device

Handouts from the speakers

Over $3,200 in Special BONUSES

The Essence of Mastery Summit will. . .

  • Enrich your perspectives

  • Raise your awareness and deepen your listening

  • Hone your coaching power and presence

  • Increase your confidence

  • Expand your tool kit

  • Nourish your coaching passion

  • Provide a certificate for up to 12 ICF CCEU's

Meet the Speakers

Annie Gelfand, MBA, CPCC, MCC

Annie Gelfand, MBA, CPCC, MCC
April 17th, 2018 from 12-1:30 PM ET

Session: What’s Love Got To Do With It? – The Subtle Art of Judgment Slaying

Clients are quick to detect even the subtlest of judgment coming from a coach which enormously impedes creating trust and intimacy , the springboard of diving deep into identifying a client’s true motivation for change and their perceived obstacles. Raising the bar of coaching mastery requires being fully tuned into this subtle art of detection. When your client really feels seen, heard, respected and yes, loved, for who they are, they are capable of reaching for the stars and achieving any dream they are yearning to live.

Annie left a successful corporate career over three decades ago, and gave away everything she owned to study with a meditation master in the Himalayan Mountains of India for 7 years, as she is insatiably curious about life. Annie now works with corporate teams, relationships and individuals, to offer a perspective that is much valued, and highly sought after. Working with Annie requires you to be devoted to making change happen as she has the gift of getting to the heart of the matter at the speed of light. She excels at mentoring new and experienced coaches aspiring to mastery.

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Tony Latimer, MCC
April 18th, 2018 from 12-1:30 PM ET
Session: Listening with an Empty Mind

Masterful coaching is a fully present and connected conversation, with no judgment or agenda other than to help the client progress. To listen at the logical, emotional and organic level at one time the coach must listen from their subconscious mind, avoiding the filters of the conscious awareness.

Tony is a Master Executive Coach, working globally with leaders in transition to develop their leadership skills and enhance business performance. His background includes 30 years in Leadership and Sales positions in Europe, Scandinavia and Asia-Pacific in Technology and Software companies. Always ready to challenge the unknown, Tony was the individual to “parachute into the dark” when companies were expanding.

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Tony Latimer, MCC

Vicki Escudé, MCC

Vicki Escudé, MCC
April 19th, 2018 from 12-1:30 PM ET
Session: Beyond Beliefs: Transformational Coaching with HEART*

Learn how to identify and release your client’s blocks to Transformation with “HEART!” Here’s the Key: I developed the HEART approach to support transformational shifts based on my many years of study of beliefs and energy management as an executive coach, a coach trainer for ICF accredited programs, a mentor coach and a mentor coach trainer.

Vicki Escudé is the owner of Executive Leadership Coaching and an international pioneer in the coaching profession as an executive coach, coach educator, keynote speaker and presenter. She is passionate about professional coach education, and has trained hundreds of professional coaches internationally as a faculty member for the University of Texas-Dallas, Success Unlimited Network and as a founder of Strategic Executive Coaching Alliance (SECA).

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Patrick Williams, Ed. D., MCC, BCC
April 20th, 2018 from 12-1:30 PM ET
Session: Energizing Coaching with the Magic and Mastery of Metaphors

Come experience powerful ways to deepen your coaching and to increase insights for your clients with the elegance of using metaphors. You will learn the ‘magic question” that always evokes a metaphor and other tools to assist your clients in deepening and broadening their learning to overcome obstacles to creating the life they want and the future that are wanting to design. Metaphors help clients to come to know what was unknown before, and use the power of the unconscious in creative and transformational ways. And for additional learning, modern neuroscience findings about metaphor will be shared as well.

Patrick Williams, Ed.D., MCC, is founder of The Institute for Life Coach Training, the first-of-its-kind training institute that specializes in training psychotherapists, psychologists, counsellors and helping professionals in building a successful coaching practice. He was licensed as a psychologist in 1980 and began executive coaching in 1990 with Hewlett Packard, IBM and Kodak. He joined Coach U and was an International Coach Federation founding member and one of the first Master Certified Coaches.

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Dr. Patrick Williams, MCC, BCC

Michael Stratford, MCC

Michael Stratford, MCC
April 24th, 2018 from 12-1:30 PM ET
Session: Mastery: It’s an Inside Job

We’ll be looking some of the mythology of mastery as well as what it takes to sustain it. Much of the time people focus on what to add, how to increase their skills. While skill building is relevant what’s more relevant is the presence involved. The ‘who’ that is building the skill, because who you are makes a difference in what you do. It is also in the uniqueness of you.

Michael is a champion of uniqueness and specializes in unorthodox thought leadership. When presenting it’s been said he’s a blend of wise elder and wickedly irreverent comedian. But that doesn’t include the business savvy, range and depth of experience garnered from 56 different jobs, and the mastery born of 2 decades of coaching clients from rock bands to Fortune 100 company execs and their teams.

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Sam Magill, MCC
April 25th, 2018 from 12-1:30 PM ET
Session: The Coaching Relationship: Doorway to Mastery

The Coaching Relationship: Doorway to Mastery
While we speak of competencies developed in the coach, mastery actually happens in the relationship between coach and client. We tend to think of mastery as a level of competence – a destination. And yet honest MCC’s will tell us that they are sometimes masterful and sometimes not so much. True mastery is a result of a fluid working alliance in which both coach and client participate.

Sam has been coaching since about 1990. He provided coaching as an internal coach at The Boeing Company for 9 years with individuals ranging from first level managers to company presidents. In 1999 and 2001 Sam attended the Hudson Institute of Santa Barbara and then taught in HI’s Coaching programs for 8 years.

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Sam Magill, MCC

Bob Dunham

Bob Dunham
April 26th, 2018 from 12-1:30 PM ET
Session: A Path to Mastery of Generative Coaching

The path to mastery in Generative Coaching is one of a continual lifetime practice, exploration, and learning by the coach. It is a living ongoing engagement with the possibilities of being human and being an actor in the world.

Bob is the founder of the Institute for Generative Leadership (IGL) and has trained hundreds of graduates in the three-year Coaching Excellence in Organizations (CEO) program. Bob clarifies the human foundations of leadership and coaching in the Generative Leadership framework.

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Fran Fisher, MCC
April 27th, 2018 from 12-1:30 PM ET
Session: Mining for Gold – It’s all about Learning

A client’s new awareness is the opportunity for the coach to mine for the gold nuggets of self-discovery lying just below the surface of their awareness.
Coaching is founded on the principle of empowerment. In other words, you facilitate a client’s self-empowerment by helping them learn more about themselves, so they will grow their own capacities for greater success and fulfillment in their work and lives.

Fran is a Master Certified Coach (MCC), visionary leader, international speaker, and published author. She specializes in providing coaching and mentoring for experienced coaches.

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Fran Fisher, MCC

Meet the Hosts

Fran Fisher, MCC

Fran Fisher, MCC, is recognized as a pioneer of the coaching profession. She is a published author and international speaker. Fran served as a founding ICF Executive Board member, and was responsible for developing the Credentialing Programs for aspiring coaches and training schools. Fran was the first Executive Director of the Association for Coach Training Organizations (ACTO). She has been serving as an ICF Credentialing Assessor since 1998; founder of the Academy for Coach Training, one of the first three coach training schools accredited by ICF. In 2006, she sold the ACT and LYV businesses and their associated trademarks to I & AM, LLC dba inviteCHANGE

Fran’s specialty is training, coaching, and mentoring aspiring as well as seasoned coaches worldwide. Recipient of the Lifetime Achievement Award 2012 ICF Washington State.

Annie Gelfand, MBA, CPCC, MCC

Annie Gelfand, MBA, CPCC, MCC, has been coaching individuals, teams and relationships to make radical change since 1997 and has been in business for over three decades.  Founder of her company, RadicalWisdom.com, she holds a Master of Business Administration Degree, is a Certified Professional Co-Active Coach, trained in Organizational and Relationship Systems Coaching  and Team Coaching.  A pioneer in every area of her life, she was the first to introduce strategic marketing into a Canadian teaching hospital. With a diverse range of life experience, which includes a 15-year career in the corporate world, and living in rural  India for 7 years while learning meditation and yoga.

Annie’s clients are high-performing professionals who are hungry to discover and live a full unapologetic life devoted to unfolding their own inner wisdom.

When she is not assisting her clients in creating radical change, Annie can usually be found deep in some creation with paint, words, food or laughing at the antics of her two Maine Coon cats.

Meet the Sponsor

Moore Master Coaching’s mission is to uplift and transform the work of coaches from all niches and levels of expertise by providing them with the rare and exceptional education and inspiration that comes from hearing the Master’s demonstrating their coaching mastery in real world sessions.

“I’m honored to once again be the sponsor for this transformational Essence of Mastery Summit (EOM).”


You Heard Them on the Summit Now Hear These MCCs Coaching Real Clients!
Also hear them debriefing, discussing their process and answering questions. Get Master Coach special bonus and ICF CEU.

50% Off
Individual MP3’s for EOM Just $29.99 (regularly $59.97)

Any of the Moore Master Coaching Calls with EOM’s Annie Gelfand, Vicki Escude, Patrick Williams, Michael Stratford , Sam Magill and/or Fran Fisher.

Save $300 All 6 MP3’s + 2 bonus MP3’s for EOM only $179 (regularly $479.76)

All Six (6) Moore Master Coaching Calls with EOMs Annie Gelfand, Vicki Escude, Patrick Williams, Michael Stratford , Sam Magill and Fran Fisher

Plus Two (2) Bonus MP3’s- “3 MCC calls” Three Master Coaches coaching the same client one after the other in a round robin fashion really highlighting their different styles and techniques.
Bonus 1- EOM’s Fran Fisher, Annie Gelfand & 2017 EOM’s Janet Harvey
Bonus 2- EOM’s Patrick Williams & 2 other MCCs

Details on how to take advantage of either offer will be given out at the end of the Summit
Click Here To Learn More!

2018 Registration is Open!

12 CCEU's
2 Package Options to Choose From
Package One
– 2018 Summit Live Sessions
Package Two – 2018 Summit Live Sessions,
Plus Audio & Video Recordings

Register Now


Eight, 1.5 hour video recordings
11.25 CCEU’s + .75 RD
Download Instantly! (more info)


Package One

LIVE Sessions Only
Regular Rate: $227


Package Two

LIVE and AUDIO Recordings
Regular Rate: $297


Package Three

LIVE Sessions, AUDIO Recordings, plus VIDEO Recordings of each Session.
Regular Rate: $327


If you have questions or need additional information, please contact us.